“We want to break down barriers and engage in talks that most kids would be hesitant to bring up with their parents.” In the same month, she and her mother, Sheri Nicole, launched Mama Knows Best, a weekly Spotify podcast. She was named the main global spokesperson for American Eagle in July, a role that would see her face appear in the adolescent clothing company’s digital and conventional TV and print commercials. These two revenue streams accounted for around two-thirds of her total earnings. Initially, she received standard partnerships from companies like Reebok and Daniel Wellington to create her own branded items and sponsored material. She made friends with a group of TikTok stars there and helped to form Hype House, a content producer collective, which helped to raise her fame even higher. In the fall of that year, she published her first sponsored material for Fashion Nova, an online women’s clothing business, and in December, she dropped out of school to chase celebrity full-time in Los Angeles. At LSU football games, younger teenagers would approach her and want a photo with her. Addison Rae Easterling ($5 million)Įasterling was easing into life at LSU a year ago, creating choreographed TikToks that drew on his experience as a competitive dancer as a kid.īy the fall, she had a million fans-she recalls the precise date: October 27-and was becoming well-known on campus: “When I was walking to class, my name would be screamed out, which was quite amazing,” Easterling recalls.
These viral video artists have just recently began to monetize their celebrity, mostly through the sale of personally branded items and sponsored content for brands like Sony, Chipotle, and Revlon. While the future of TikTok’s ownership is unknown, one thing is certain: Addison Rae and the other six young celebrities on Forbes’ first-ever list of TikTok’s highest-paid stars have gotten the most out of the video-sharing app. Easterling states, “TikTok is what led me to where I am.” Thanks to her 54.1 million followers, her new makeup line (Item Beauty), and collaborations with American Eagle and Spotify, she is the company’s highest-earning celebrity, taking in an estimated $5 million last year.
Teen Queens Addison Rae and Charli D’Amelio lead the Forbes list of TikTok’s 7 Highest-Earning Stars.Įasterling, on the other hand, isn’t just another TikTok adolescent who enjoys posting ridiculous dancing videos on the Chinese-owned platform. Teen Queens Addison Rae and Charli D’Amelio lead the Forbes list of TikTok’s 7 Highest-Earning Stars.
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